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Ryan Ormrod - Bespoke WordPress and WooCommerce solutions

As an experienced WooCommerce developer in Warwick, Warwickshire, I provide a full range of WooCommerce services, including: Website Development, WooCommerce Plugin Development, WooCommerce Theme Development, WooCommerce Maintenance and more.

Bespoke WooCommerce development solutions in Warwick

As an experienced WooCommerce developer in Warwick, Warwickshire, I provide a full range of WooCommerce services, including: Website Development, Plugin Development, Theme Development, WooCommerce Maintenance and more.

Find out more about Ryan

What are some of the WooCommerce solutions I can deliver?

Ryan + WooCommerce = Highly customisable eCommerce

WooCommerce is the leading eCommerce plugin for the WordPress platform. As an experienced WooCommerce developer I can custom code a bespoke WooCommerce solution from scratch. I’ve previously worked with both small and large companies to provide bespoke solutions such as custom product configurators, pricing features and more.

  • WooCommerce theme development

    Looking to create fresh WooCommerce themes for your clients?

    Regularly? or Once?

  • Bespoke sales data export solutions

    Grant your OEMs access to your live sales data with a bespoke password protected sales data export solution for WooCommerce

    Find out more

  • Developing custom product import code

    Avoid manually importing products by having an eCommerce specialist / eCommerce developer manually or automatically import products for you instead!

    Find out more

  • WooCommerce Product Configurators

    Help consumers locate the products they are looking for with a bespoke product configurator for WooCommerce.

    Find out more

  • Setting up payment gateways…

    and marketing tools… Find out more

  • Fixing issues and errors

Payment Integrations & Solutions

Due to popularity, WordPress and WooCommerce are very able to be integrated with thousands of services, payment processors and marketing tools; here is just a small selection I am familiar with.

And many more!

WooCommerce Development Services

Are you ready to confidently deliver a bespoke WooCommerce solution to your clients?

What is WooCommerce?

WooCommerce is a popular e-commerce platform that allows users to easily create and manage an online store. The platform, which is built on top of the popular WordPress content management system, has become one of the most widely used e-commerce solutions, powering millions of online stores around the world.

One of the key features of WooCommerce is its ease of use. The platform provides users with a simple, user-friendly interface that makes it easy to create and manage products, manage orders, and process payments. This makes it an ideal platform for individuals, small businesses, and organizations that want to create an online store without the need for technical expertise.

Another significant advantage of WooCommerce is its versatility. The platform provides users with a wide range of customization options, including the ability to add new features and functionality through plugins. This makes it easy to tailor your online store to meet your specific needs and requirements, whether you are selling physical goods, digital products, or providing services.

In addition to its ease of use and versatility, WooCommerce also offers a wide range of features and functionality that make it a top choice for building an online store. These features include:

  • Payment gateway integration, allowing you to easily accept payments from your customers
  • Shipping and tax calculation, making it easy to manage shipping and tax costs for your online store
  • Inventory management, allowing you to keep track of stock levels and manage your product listings
  • Customer management, allowing you to easily manage customer information and orders
  • Reports and analytics, providing you with valuable insights into the performance of your online store
  • Product management, making it easy to create and manage products, categories, and tags
  • Coupons and discounts, allowing you to offer promotions and discounts to your customers
  • Multi-lingual support, allowing you to create an online store in multiple languages
  • Mobile responsiveness, ensuring that your online store looks and works great on all devices, including smartphones and tablets

Another significant benefit of using WooCommerce is its affordability. The platform is free to use, and many of the plugins and extensions that add new features and functionality to your online store are also free or low-cost. This makes it an ideal platform for individuals, small businesses, and organizations with limited budgets who want to create an online store.

One of the most significant advantages of WooCommerce is its integration with WordPress. By using WooCommerce in combination with WordPress, you can take advantage of the many benefits of both platforms, including the ease of use and versatility of WordPress and the powerful e-commerce functionality of WooCommerce. This makes it easy to create a professional-looking online store that meets your specific needs and requirements.

In addition to its integration with WordPress, WooCommerce also offers seamless integration with a variety of other platforms and services, including popular payment gateways, shipping carriers, and accounting software. This allows you to easily manage all aspects of your online store, from payment processing to shipping and inventory management, without having to switch between multiple platforms.

In conclusion, WooCommerce is a versatile and affordable e-commerce platform that has become one of the most widely used solutions for creating and managing an online store. Its ease of use, versatility, and wide range of features and functionality make it an ideal platform for individuals, small businesses, and organizations of all sizes who want to create an online store that meets their specific needs and requirements. Whether you are selling physical goods, digital products, or providing services, WooCommerce provides you with the tools and functionality you need to create a successful online store.

Case Studies

I’ve worked with WooCommerce for many years and have provided some very advanced bespoke solutions for my clients.

Online clothing company - eCommerce store

I worked on very large eCommerce homepage for a startup company based in the United Kingdom. The challenge was that the business model of the company was based on fabric shapes being applied to multiple different clothing types, such as: hoodies, rucksacks, etc. This led to over 18,000 different clothing combinations with each needing its own product variation in the database.

The homepage

The homepage was fun and colourful and showed off all of the different styles of fabric, clothing and shapes that were available. There were many call to action buttons that launched the main product configurator to start the customer off on their journey.

Product listings

Each product variation was listed as a standard store would list them. Each product variation graphic was installed as a separate media attachment and available to Google under normal constraints.

Single product page

The single product page would usually be found after making all required selections in the product configurator. A customer was able to tweet an image of the design that they created as well as make a purchase or customise their design further by adding a name. Each single-product page was also available to Google for SEO purposes.

Product configurator

The product configurator was a multi-step system, with the ability to zoom and preview each of the 18,000 product variations. For example, a customer would select a colour and a clothing type i.e a red hoodie and this would be displayed. Next they could select a fabric design and shape, think: polka tractor (fun?). Lastly they could select the size and hit the final button to be taken to the single product page.


There were a number of considerable challenges to make the entire process work correctly as originally conceived.

Challenge #1 – How to generate an image for each clothing item and with each possible design?

I was given a base photograph of each clothing type in each possible colour, and each fabric design as a separate image. In order to create a preview of each possible product design, I created a PHP script that would accept parameters for colour, clothing type, fabric, image size, etc. The PHP script would determine where to position the fabric and shape design by knowing the clothing type in the specified colour. It would then output the new image using the image size parameters. This was used in the product import script to give each product variation an image of its own.

Challenge #2: But what about inserting the products into the database?

I was too busy for my calendar at the time, either that, or I did not fancy inserting 18,000 products into the database manually which would take between 5-10 minutes each! So, I created a script that inserted all of the clothing types in each colour with a price and a featured image of the product. Next the script determined all permutations (all the different types of fabric to display), and added them as product variations to each clothing type and utilised the image script to setup a featured image for each variation. This was done for each available size, with different prices.

Should I do the same for you?

Kettle component manufacturer - Corporate homepage

I worked on the corporate homepage for one of the worlds largest kettle component manufacturers, based in the United Kingdom. I was challenged with creating a homepage that was to be internationalised, fast, with unique bespoke tools that would be used to help worldwide OEMs locate the most appropriate kettle component for their needs.

The front page

The front page consisted of multiple content sections and call to action buttons, the latest news, and client logos of the brands that worked with the company.

The timeline feature

I developed a unique timeline feature that described the history of the corporation from its original conception to where it is today.

Products listing page

The products page consisted of a colour coded and mobile responsive table, complete with full descriptions of kettle components and their product imagery. Each table column had a call to action button to view the complete overview of each kettle component.

Single product page

The single product page listed the same overview information in a nicely formatted design, as more of an explainer page, with additional features such as the product variants of each kettle component and the ability to request a quote for, or, compare each kettle component.

The kettle component finder tool

I developed a tool that made it easier for OEMs to identify the kettle component that was right for their needs. After answering the provided questions, any matching results would be displayed with the ability to immediately request a quote based on the regional requirements chosen by the OEM.


For one of my own personal projects, I wrote multiple product configurators that enabled consumers of the drinks and beverage industry to accurately browse a variety of products such as kettles, coffee machines, coffee, teas and more.

You can discover more about the product configurators I wrote by visiting the portfolio item.


While working on the eCommerce store homepage of one of the UKs largest water filter jug companies, I was asked by their OEM in China, to create bespoke sales export script which they could use to login securely and gain access to the latest sales data which included orders and customer information.

The data was to be provided in CSV format and compatible with their OEM systems which would have choice based selections on the data that was to be exported (data ranges, product types, etc). The OEMs were also involved in the distribution of the products directly to customers on receipt of a new order.

Should I do the same for you?

Good news! I'm a remote WordPress Developer

I work remotely, so you do not need to visit me! You can send over your specifications any time via Slack, Discord or Email. I’m based in Warwick, Warwickshire, UK which is immediately surrounded by the following great locations:

and many more!

Did you know?

Warwick is a historic town located in Warwickshire, England. With a rich history dating back to the Roman times, Warwick is a popular tourist destination and a hub for cultural, historical and sporting events.

The town is famous for its stunning castle, which has been a major attraction for centuries. The castle was built in the 11th century and has undergone numerous renovations and additions over the years, making it a fascinating blend of old and new. Visitors can take a tour of the castle, which offers a glimpse into the rich history of England and the fascinating stories of the many people who have lived there.

In addition to the castle, Warwick is also home to several other historic landmarks, including the Lord Leycester Hospital, St. John’s Museum, and the Collegiate Church of St. Mary. These buildings offer a unique insight into the town’s rich cultural heritage and are well worth a visit.

Aside from its rich history, Warwick is also known for its thriving cultural scene. The town is home to several popular events throughout the year, including the Warwick Folk Festival, the Warwick Food and Drink Festival, and the Warwick Jazz Festival. These events bring people together from all over the world, creating a vibrant and dynamic atmosphere in the town.

Warwick is also an excellent destination for outdoor enthusiasts. The town is surrounded by picturesque countryside, including the beautiful River Avon, which is ideal for fishing, boating and other water sports. Additionally, the surrounding countryside offers a range of outdoor activities, including hiking, cycling and horse riding.

Warwick is also a hub for sports, with several sports clubs and teams based in the town. The town has a strong tradition in rugby, with the Warwickshire Rugby Club playing its home games at the famous Coneygear Park. Additionally, the town also has a strong football tradition, with the Warwick Football Club playing its home games at the Morton Stadium.

Warwick is also home to a range of excellent schools and educational institutions, making it an ideal place to live for families. The town has several highly regarded primary and secondary schools, as well as the University of Warwick, which is a leading research-led university.

In conclusion, Warwick is a vibrant and historic town with a rich cultural heritage, thriving cultural scene, and excellent sporting and educational facilities. Whether you’re interested in history, culture, sports or the great outdoors, Warwick has something to offer everyone, making it a fantastic place to live, work or visit.


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