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Ryan Ormrod - Bespoke WordPress and WooCommerce solutions

Step away from the default store look with a custom built eCommerce solution for WooCommerce. I provide anything from custom product sales pages to game changing product configurators.

Example WooCommerce websites

Websites I have developed using WordPress and WooCommerce

  • Favela Kids Clothing

    I wrote the frontend code, developed the product configurator, developed a bespoke solution to generate a final image per each product variation and insert it into such variation. I wrote a script to place each design variation on each product type image (tractor on the red hoodie as depicted for example). I configured the backend and deployed the website.
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    I am the website developer, designer and operator.
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  • Navimed

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  • Plantpac

    I developed the entire front end of the website and configured the backend. I also developed a bespoke price changing algorithm which made price changes based on quantity and bulk ordering rates.
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WooCommerce development services

Highly customisable eCommerce

WooCommerce is the leading eCommerce plugin for the WordPress platform. As an experienced WooCommerce developer I can custom code a bespoke WooCommerce solution from scratch. I’ve previously worked with both small and large companies to provide bespoke solutions such as custom product configurators, pricing features and more.

  • Front-end development
  • Inserting products
  • Developing custom product import code
  • Developing custom order export code
  • Fixing issues and errors
  • Hourly consulting
  • Setting up payment gateways

Case Studies

I’ve worked with WooCommerce for many years and have provided some very advanced bespoke solutions for my clients.

Online clothing company - eCommerce store

I worked on very large eCommerce homepage for a startup company based in the United Kingdom. The challenge was that the business model of the company was based on fabric shapes being applied to multiple different clothing types, such as: hoodies, rucksacks, etc. This lead to over 18,000 different clothing combinations with each needing its own variation in the database.

The front page

The front page was fun and colourful and showed off all of the different styles of fabric, clothing and shapes that were available. There were many call to action buttons that launched the main product configurator to start the customer off on their journey.

Products list

Each variation was listed as a standard store would list them.

Single product page

The single product page would usually be found after making all required selections in the product configurator. A customer was able to tweet an image of the current design that they created as well as make a purchase or customise their design further by adding a name.

Product configurator

The product configurator was a multi-step system, with the ability to zoom and preview each of the 18,000 product variations. For example, a customer would select a colour and a clothing type i.e a red hoodie and this would be displayed. Next they could select a fabric design and shape, think: polka tractor (fun?). Lastly they could select the size and hit the final button to be taken to the single product page.


There were a number of considerable challenges to make the entire process work correctly as originally conceived.

Challenge #1 – How to generate an image of each clothing item with each possible design?

I was given a base photograph of each clothing type in each possible colour, and each fabric design as a separate image. In order to create a preview of each possible product design, I created a PHP script that would accept parameters for colour, clothing type, fabric, image size, etc. The PHP script would determine where to position the fabric and shape design by knowing the clothing type in the specified colour. It would then output the new image using the image size parameters.

Challenge #2: But what about inserting the products into the database?

I was too busy for my calendar at the time, either that, or I did not fancy inserting 18,000 products into the database manually. So, I created a script that inserted all of the clothing types in each colour with a price and a featured image of the product. Next the script determined all permutations (all the different types of fabric to display), and added them as product variations to each clothing type and utilised the image script to setup a featured image for each variation. This was done for each available size, with different prices.

Kettle component manufacturer - Corporate homepage

I worked on the corporate homepage for one of the worlds largest kettle component manufacturers, based in the United Kingdom. I was challenged with creating a homepage that was to be internationalised, fast, with unique bespoke tools that would be used to help worldwide OEMs locate the most appropriate kettle component for their needs.

The front page

The front page consisted of multiple content sections and call to action buttons, the latest news, and client logos of the brands that worked with the company.

The timeline feature

I developed a unique timeline feature that described the history of the corporation from its original conception to where it is today.

Products listing page

The products page consisted of a colour coded and mobile responsive table, complete with full descriptions of kettle components and their product imagery. Each table column had a call to action button to view the complete overview of each kettle component.

Single product page

The single product page listed the same overview information in a nicely formatted design, as more of an explainer page, with additional features such as the product variants of each kettle component and the ability to request a quote for, or, compare each kettle component.

The kettle component finder tool

I developed a tool that made it easier for OEMs to identify the kettle component that was right for their needs. After answering the provided questions, any matching results would be displayed with the ability to immediately request a quote based on the regional requirements chosen by the OEM.


For one of my own personal projects, I wrote multiple product configurators that enabled consumers of the drinks and beverage industry to accurately browse a variety of products such as kettles, coffee machines, coffee, teas and more.

You can discover more about the product configurators I wrote by visiting the portfolio item.


While working for one of the UKs largest water filter jug companies, I was asked by their manufacturing company to create a custom order export script which they could use to login securely and gain access to the latest orders.

The data was to be provided in CSV format and was made to be compatible with their manufacturing systems which would have choice based selections on the data that was to be exported (data ranges, product types, etc). The manufacturers were also involved in the distribution of the products.

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